We help our customers find their way to define their brand objectives, strategies, and marketing / go-to-market plans to achieve their vision. From consumer to brand positionings and strategies to marketing plans with a 360 degrees approach to win with consumers and clients.
Signature Products
- Consumer understanding to create a solid foundation (Who profile, customer journey, research studies)
- Brand pyramid construction (purpose, brand DNA) and positioning
- Digital transformation, new model to reach and win with consumers/shoppers (on-line/ O2O)
- Digital campaigns (social networks, influencers)
- CRM and loyalty programs design and implementation
- Shopper marketing culture (store, on-line, omnichannel)
- Go to market including e-commerce models
Toolbox
- Brand equity workshop
- Brand architecture design
- Ideation process workshop to fuel and accelerate innovation
- Community/social network management
- Brand / Marketing capabilities program
